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Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey (Management for Professionals) book cover by Ralf T. Kreutzer, Marie Sirrenberg
Paperback

Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey (Management for Professionals)

by Ralf T. Kreutzer and Marie Sirrenberg

From $57.19 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $55.89 at 100+

Total $1,429.75

Paperback · 313 pages Springer International Publishing · 2020

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About the book

Understanding Artificial Intelligence

Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. 

In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey.

No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI ​​context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss!

Professor Dr. Harley Krohmer
University of Bern

"Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.”

Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk



Details

Publisher
Springer International Publishing
Authors
Ralf T. Kreutzer, Marie Sirrenberg
Format
Paperback
Published
Oct 7, 2020
ISBN-13
9783030252731
Pages
313
Printing
Printed on demand
Buying for a group

Understanding Artificial Intelligence for groups: pricing

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CopiesPrice per copyYou save
25 – 49 $57.19 12% off list
50 – 99 $56.54 13% off list
100+ $55.89 14% off list
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $57.19 (12% off list); 50 to 99 copies, $56.54 (13% off list); 100+ copies, $55.89 (14% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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