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Fulfillment optionsUnderstanding Audiences
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.
Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
The book, Understanding Audiences: Theory and Method [Bulk, Wholesale, Quantity] ISBN#9780761963448 in Hardcover by Andy Ruddock may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- SAGE Publications
- Author
- Andy Ruddock
- Format
- Hardcover
- Published
- Mar 8, 2001
- ISBN-13
- 9780761963448
- ISBN-10
- 0761963448
- Pages
- 208
- Carton quantity
- 6 copies
Understanding Audiences in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $213.40 | 3% off list |
| 50 – 99 | $211.20 | 4% off list |
| 100+ | $209.00 | 5% off list |
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