Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image
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BookPal × TalezoValuable and Visible
You’re tired. You’ve done everything right—and everyone else keeps getting chosen but you.
If you feel overlooked and don’t know where to begin, Valuable & Visible gives you a clear, simple way to change that.
Vanessa Errecarte, award-winning UC Davis MBA instructor and creator of one of the nation’s first MBA-level personal branding courses, teaches a different approach: A service-first personal brand, where your ideas make you memorable, your clarity builds credibility, and your ideas get you noticed and chosen before you ever have to chase them.
This is where most advice gets it wrong: The real problem isn’t a lack of talent or ability, it’s that you aren’t memorable yet.
In today’s AI-driven, digital world, where everything sounds polished and the same, distinction is what drives memorability. No algorithm hacking. No performance. No self-promotion required.
Everyone says personal branding is about you. Everyone is wrong.
The best brands don’t talk about themselves.
They help people think more clearly.
They simplify problems.
They share what they know.
Valuable & Visible helps you do the same.
Inside, you’ll learn how to:
- Turn your expertise into ideas people remember and repeat.
- Share your thinking in a way that builds trust and credibility.
- Create visibility by helping others, not performing for them.
- Become known for a clear point of view that opens real doors.
- Create a pull effect to gain opportunities, clients, business and organizational growth, and more.
This is a redefined personal branding method—one built on contribution, clarity, and original insight. Because when people trust you, they remember you, and when they remember you, they choose you.
Details
- Publisher
- Wiley
- Author
- Vanessa Errecarte
- Format
- Hardcover
- Published
- May 5, 2026
- ISBN-13
- 9781394395002
- Pages
- 272
- Carton quantity
- 24 copies
Valuable and Visible for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $19.80 | 34% off list |
| 100 – 249 | $19.20 | 36% off list |
| 250 – 499 | $18.60 | 38% off list |
| 500 – 999 | $18.00 | 40% off list |
| 1,000+ | $17.40 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Valuable and Visible?
BookPal sells Valuable and Visible in quantity. At 100 copies the price is $19.20 a copy, against a list price of $30.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Valuable and Visible cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $19.80 (34% off list); 100 to 249 copies, $19.20 (36% off list); 250 to 499 copies, $18.60 (38% off list); 500 to 999 copies, $18.00 (40% off list); 1,000+ copies, $17.40 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Valuable and Visible?
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Can you ship to several locations or people's homes?
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Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image
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