Overview
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.The book, A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century [Bulk, Wholesale, Quantity] ISBN#9780142001905 in Paperback by Scott Bedbury, Stephen Fenichell may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
02/25/2003
ISBN-10:
0142001902
ISBN-13:
9780142001905
Pages:
240
Publisher:
Penguin Publishing Group
