Actionable Web Analytics: Using Data to Make Smart Business Decisions book cover by Jason Burby, Shane Atchison

Actionable Web Analytics: Using Data to Make Smart Business Decisions [9780470124741]

Name: Actionable Web Analytics: Using Data to Make Smart Business Decisions [9780470124741]
SKU: 9780470124741
Availability: InStock

Author: Jason Burby Shane Atchison

Paperback

SKU: 9780470124741

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

The book, Actionable Web Analytics: Using Data to Make Smart Business Decisions [Bulk, Wholesale, Quantity] ISBN#9780470124741 in Paperback by Jason Burby, Shane Atchison may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Jason Burby Shane Atchison

Format:

Paperback

Publication Date:

05/29/2007

ISBN-13:

9780470124741

Pages:

288

Publisher:

Wiley

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