Overview
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.The book, Added Value: The Alchemy of Brand-Led Growth [Bulk, Wholesale, Quantity] ISBN#9781403903877 in Hardcover by M. Sherrington may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Hardcover
Publication Date:
04/08/2003
ISBN-13:
9781403903877
Pages:
208
Publisher:
Palgrave Macmillan UK
