ADitude: Using Data To Inspire Extraordinary AD Creative
by Peter Daboll
$11.79 / copy at 25+ copies As low as $9.80 at 1,000+Your best volume price
Total $294.75
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Ad-itude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition.
Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.
Ad-itude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll’s logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.
The book, ADitude: Using Data To Inspire Extraordinary AD Creative [Bulk, Wholesale, Quantity] ISBN#9781599325644 in Hardcover by Peter Daboll may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Advantage Media
- Author
- Peter Daboll
- Format
- Hardcover
- Published
- Jul 30, 2015
- ISBN-13
- 9781599325644
- ISBN-10
- 1599325640
- Pages
- 196
- Carton quantity
- 28 copies
ADitude for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $11.79 | 41% off list |
| 100 – 249 | $11.19 | 44% off list |
| 250 – 499 | $10.59 | 47% off list |
| 500 – 999 | $10.19 | 49% off list |
| 1,000+ | $9.80 | 51% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $11.79 (41% off list); 100 to 249 copies, $11.19 (44% off list); 250 to 499 copies, $10.59 (47% off list); 500 to 999 copies, $10.19 (49% off list); 1,000+ copies, $9.80 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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