Advertising: A Cultural Economy (Culture, Representation and Identity series) book cover by Liz McFall

Advertising: A Cultural Economy (Culture, Representation and Identity series) [9780761942559]

Name: Advertising: A Cultural Economy (Culture, Representation and Identity series) [9780761942559]
SKU: 9780761942559
Availability: InStock

Author: Liz McFall

Paperback

SKU: 9780761942559

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

The book, Advertising: A Cultural Economy (Culture, Representation and Identity series) [Bulk, Wholesale, Quantity] ISBN#9780761942559 in Paperback by Liz McFall may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Liz McFall

Format:

Paperback

Publication Date:

03/22/2004

ISBN-10:

0761942556

ISBN-13:

9780761942559

Pages:

224

Publisher:

SAGE Publications

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