Akustisches Markendesign: Nutzerspezifische Wirkung akustischer Marken-Websites book cover by Paul Steiner

Akustisches Markendesign: Nutzerspezifische Wirkung akustischer Marken-Websites [9783658092979]

Name: Akustisches Markendesign: Nutzerspezifische Wirkung akustischer Marken-Websites [9783658092979]
SKU: 9783658092979
Availability: InStock

Author: Paul Steiner

Paperback

SKU: 9783658092979

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Paul Steiner untersucht die Wirkung einer akustisch gestalteten Marken-Website auf Nutzergruppen mit hohem (Searcher) und niedrigem situativen Involvement (Browser). Im Rahmen eines Web-Experiments überprüft er empirisch mit Hilfe einer quantitativen Pretest-Posttest-Befragung, welchen Einfluss eine akustische Gestaltung einer Marken-Website auf die Wahrnehmung, auf die Einstellung, auf die Verhaltensintention und das Verhalten der Online-User haben kann.

The book, Akustisches Markendesign: Nutzerspezifische Wirkung akustischer Marken-Websites [Bulk, Wholesale, Quantity] ISBN#9783658092979 in Paperback by Paul Steiner may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Paul Steiner

Format:

Paperback

Publication Date:

04/07/2015

ISBN-13:

9783658092979

Pages:

330

Publisher:

Springer Fachmedien Wiesbaden

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