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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business Series) book cover by Bart Baesens
Hardcover

Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business Series)

by Bart Baesens

$34.32 / copy at 25+ copies As low as $30.16 at 1,000+Your best volume price

Total $858.00

Hardcover · 256 pages Wiley · 2014

Format

Hardcover
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About the book

Analytics in a Big Data World

The guide to targeting and leveraging business opportunities using big data & analytics

By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments.

The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic.

  • Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics
  • Offers the results of research and the author's personal experience in banking, retail, and government
  • Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business
  • Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis

For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.



Details

Publisher
Wiley
Author
Bart Baesens
Format
Hardcover
Published
May 19, 2014
ISBN-13
9781118892701
Pages
256
Carton quantity
18 copies
Printing
Printed on demand
Buying for a group

Analytics in a Big Data World for groups: pricing

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CopiesPrice per copyYou save
25 – 99 $34.32 34% off list
100 – 249 $33.28 36% off list
250 – 499 $32.24 38% off list
500 – 999 $31.20 40% off list
1,000+ $30.16 42% off list
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What does Analytics in a Big Data World cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $34.32 (34% off list); 100 to 249 copies, $33.28 (36% off list); 250 to 499 copies, $32.24 (38% off list); 500 to 999 copies, $31.20 (40% off list); 1,000+ copies, $30.16 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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