Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences) book cover by Jordan J. Louviere

Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences) [9780803927575]

Name: Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences) [9780803927575]
SKU: 9780803927575
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Author: Jordan J. Louviere

Paperback

SKU: 9780803927575

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Overview

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.

The book, Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences) [Bulk, Wholesale, Quantity] ISBN#9780803927575 in Paperback by Jordan J. Louviere may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Jordan J. Louviere

Format:

Paperback

Publication Date:

03/01/1988

ISBN-10:

0803927576

ISBN-13:

9780803927575

Pages:

Publisher:

SAGE Publications

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