Applied Marketing
by Daniel Padgett and Andrew Loos
From $149.71 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $146.59 at 100+
Total $3,742.75
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BookPal × TalezoApplied Marketing
Applied Marketing, 4th Edition is a comprehensive yet concise marketing course, designed from the ground up to be applied, practical, and authoritative. The 4th Edition bridges the gap between marketing principles taught in the classroom and those same principles as applied by marketing professionals.
Applied. Students don't just learn marketing concepts; they practice them. Exclusive interviews with today's top marketing and brand leaders, virtual company field trips, a chapter-by-chapter running case following a real company's marketing strategy, mini cases featuring relevant brands, and Interactive Marketing Plan experiential assignment all put students inside the profession through active, experiential learning.
Practical. A streamlined 15-chapter framework covers only what employers say matters most, six to seven chapters shorter than most principles of marketing texts, with richer content and a deliberate focus on current marketing practice, including digital strategy, AI integration across key marketing functions, and measurement through metrics.
Authoritative. The author team pairs a seasoned marketing academic with an active experiential marketing agency owner, creating an integrated perspective that no single-author text can match.
WileyPLUS delivers a fully integrated digital experience, combining the eTextbook, adaptive practice, experiential activities, and assignable resources in one seamless platform accessible from any device.
Details
- Publisher
- Wiley
- Authors
- Daniel Padgett, Andrew Loos
- Format
- Loose Leaf
- Published
- Nov 9, 2026
- ISBN-13
- 9781394427154
- Pages
- 432
- Carton quantity
- 18 copies
Applied Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $149.71 | 4% off list |
| 50 – 99 | $148.15 | 5% off list |
| 100+ | $146.59 | 6% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Applied Marketing?
BookPal sells Applied Marketing in quantity. At 100 copies the price is $146.59 a copy, against a list price of $155.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
- New books only, straight from the publisher
- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Applied Marketing cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 49 copies, $149.71 (4% off list); 50 to 99 copies, $148.15 (5% off list); 100+ copies, $146.59 (6% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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