Applied Marketing Analytics Using Python
by Gokhan Yildirim and Raoul V. Kübler
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BookPal × TalezoApplied Marketing Analytics Using Python
Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks.
Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.
Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
The book, Applied Marketing Analytics Using Python [Bulk, Wholesale, Quantity] ISBN#9781529684162 in Paperback by Gokhan Yildirim, Raoul V. Kübler may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- SAGE Publications
- Authors
- Gokhan Yildirim, Raoul V. Kübler
- Format
- Paperback
- Published
- Jul 7, 2025
- ISBN-13
- 9781529684162
- ISBN-10
- 1529684161
- Pages
- 384
- Carton quantity
- 20 copies
- Printing
- Printed on demand
Applied Marketing Analytics Using Python in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $146.47 | 3% off list |
| 50 – 99 | $144.96 | 4% off list |
| 100+ | $143.45 | 5% off list |
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