Pre-order Releases Mar 30, 2027
Artificial Intelligence in Marketing: Theory, Ethical Practice and Strategy
From $46.61 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $41.30 at 1,000+
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About the book
Artificial Intelligence in Marketing
Understand how artificial intelligence is transforming marketing strategy and practice.
Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis.
From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies.
This textbook includes:
- Clear explanations of foundational marketing principles applied through AI
- Structured ethical debates and critical thinking activities in every chapter
- Real-world examples from global brands such as Bloom & Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes
- Additional online resources to encourage ongoing learning of new developments and debates in AI
Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.
What readers are saying
Details
- Publisher
- Kogan Page
- Author
- Kshitij Bhoumik
- Format
- Paperback
- Release date
- Mar 30, 2027
- ISBN-13
- 9781398628557
- ISBN-10
- 1398628557
- Pages
- 408
- Carton quantity
- 20 copies
Who it's for
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Artificial Intelligence in Marketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $46.61 | 21% off list |
| 100 – 249 | $44.84 | 24% off list |
| 250 – 499 | $44.25 | 25% off list |
| 500 – 999 | $42.48 | 28% off list |
| 1,000+ | $41.30 | 30% off list |
Where can I buy 100 copies of Artificial Intelligence in Marketing?
BookPal sells Artificial Intelligence in Marketing in quantity. At 100 copies the price is $44.84 a copy, against a list price of $59.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Artificial Intelligence in Marketing cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $46.61 (21% off list); 100 to 249 copies, $44.84 (24% off list); 250 to 499 copies, $44.25 (25% off list); 500 to 999 copies, $42.48 (28% off list); 1,000+ copies, $41.30 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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