Augmented Reality: Theorie und Praxis (De Gruyter Studium)
by Anett Mehler-Bicher and Lothar Steiger
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BookPal × TalezoAugmented Reality
Augmented Reality als Anreicherung der realen Welt um virtuelle Objekte ist ein typisches Beispiel einer neuen Technologie, die in den letzten Jahren von Unternehmen zunehmend entdeckt wird.
Dieses Buch zeigt Studierenden wie auch Unternehmen anhand von Beispielen, welche Möglichkeiten diese Technologie für die verschiedensten Anwendungsbereiche bietet. Gemäß dem Strategy-follows-Structure-Ansatz ermöglicht Augmented Reality die Konzeption neuer Produkte, die Modifikation oder Anreicherung bestehender Produkte und Prozesse, die Entwicklung neuer oder die Veränderung und Komplettierung bestehender Geschäftsmodelle. Insbesondere die Kommunikation lässt sich durch Augmented Reality sinnvoll anreichern. Durch die Darstellung entsprechender Beispiele lernen Studierende wie auch Unternehmen Best-Practice-Ansätze kennen. Ein Transfer auf eigene oder Unternehmensbedürfnisse wird entsprechend ermöglicht.
In der Neuauflage werden aktuelle Trends aufgegriffen und veranschaulicht.
The book, Augmented Reality: Theorie und Praxis (De Gruyter Studium) [Bulk, Wholesale, Quantity] ISBN#9783110756425 in Paperback by Anett Mehler-Bicher, Lothar Steiger may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- De Gruyter
- Authors
- Anett Mehler-Bicher, Lothar Steiger
- Format
- Paperback
- Published
- May 23, 2022
- ISBN-13
- 9783110756425
- ISBN-10
- 3110756420
- Pages
- 160
Augmented Reality in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $38.70 | 21% off list |
| 100 – 249 | $37.23 | 24% off list |
| 250 – 499 | $36.74 | 25% off list |
| 500 – 999 | $35.27 | 28% off list |
| 1,000+ | $34.29 | 30% off list |
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For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
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Augmented Reality: Theorie und Praxis (De Gruyter Studium)
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