Automatisierte Geldanlage: Determinanten und Einflussbedingungen der Akzeptanz von Investment Management FinTechs (Schriften zum europäischen Management) [9783658240530]

Paperback

SKU: 9783658240530

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Paperback

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Overview

Julian Gulden untersucht Determinanten und Kontextfaktoren der Akzeptanz und Nutzung von Investment Management FinTechs. Auf Basis eines Modells mit theoretisch und praktisch hergeleiteten Einflussfaktoren werden Konsumentenbedürfnisse und Konsumentenverhalten analysiert. Es lässt sich feststellen, dass Nutzen, Bedienungsfreundlichkeit und Vertrauen die Hauptfaktoren für eine erfolgreiche Akzeptanz darstellen. Der Autor untersucht zudem unterschiedliche soziodemographische Kontextfaktoren. Darüber hinaus werden Handlungsempfehlungen für die Praxis abgeleitet.

The book, Automatisierte Geldanlage: Determinanten und Einflussbedingungen der Akzeptanz von Investment Management FinTechs (Schriften zum europäischen Management) [Bulk, Wholesale, Quantity] ISBN#9783658240530 in Paperback by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Format:

Paperback

Publication Date:

11/01/2018

ISBN-13:

9783658240530

Pages:

Publisher:

Springer Fachmedien Wiesbaden

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