B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade book cover by Gerrit Heinemann

B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade [9783658385279]

Name: B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade [9783658385279]
SKU: 9783658385279
Availability: InStock

Author: Gerrit Heinemann

Paperback

SKU: 9783658385279

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

The book, B2B eCommerce: Basics, Business Models and Best Practices in Business-to-Business Online Trade [Bulk, Wholesale, Quantity] ISBN#9783658385279 in Paperback by Gerrit Heinemann may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Gerrit Heinemann

Format:

Paperback

Publication Date:

11/12/2022

ISBN-13:

9783658385279

Pages:

205

Publisher:

Springer Fachmedien Wiesbaden

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