Becoming couture: The Italian fashion industry after the Second World War (Studies in Design and Material Culture) [9781526155245]

Overview

Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label ‘couture’.

The book, Becoming couture: The Italian fashion industry after the Second World War (Studies in Design and Material Culture) [Bulk, Wholesale, Quantity] ISBN#9781526155245 in Hardcover by Chiara Faggella may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.