Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks
by Berner
$17.98 / copy at 25+ copies As low as $14.50 at 1,000+Your best volume price
Total $449.50
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BookPal × TalezoBecoming Legend
“I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.”—Snoop Dogg
Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.
Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley.
In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including:
• It Starts with a Vision: Potential is everywhere. Recognize opportunities and don’t be afraid to think big.
• Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people.
• Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo.
• Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom.
• Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money.
Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.
Details
- Publisher
- Harmony/Rodale/Convergent
- Author
- Berner
- Format
- Hardcover
- Published
- Mar 3, 2026
- ISBN-13
- 9780593736647
- ISBN-10
- 0593736648
- Pages
- 272
- Carton quantity
- 12 copies
Becoming Legend for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $17.98 | 38% off list |
| 100 – 249 | $16.82 | 42% off list |
| 250 – 499 | $15.66 | 46% off list |
| 500 – 999 | $15.08 | 48% off list |
| 1,000+ | $14.50 | 50% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
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Where can I buy 100 copies of Becoming Legend?
BookPal sells Becoming Legend in quantity. At 100 copies the price is $16.82 a copy, against a list price of $29.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Becoming Legend cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $17.98 (38% off list); 100 to 249 copies, $16.82 (42% off list); 250 to 499 copies, $15.66 (46% off list); 500 to 999 copies, $15.08 (48% off list); 1,000+ copies, $14.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks
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