Overview
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:- How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
- Practical advice on everything -- from hiring employees to choosing suppliers
- Nuts-and-bolts information on values-led finance, retailing, and human resources
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
The book, Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too [Bulk, Wholesale, Quantity] ISBN#9780684838557 in Paperback by Jerry Greenfield, Ben Cohen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
05/13/1998
ISBN-10:
0684838559
ISBN-13:
9780684838557
Pages:
304
Publisher:
Simon & Schuster
