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Bildsemiotik: Grundlagen und exemplarische Analysen visueller Kommunikation book cover by Gerhard Schweppenhäuser, Thomas Friedrich

Bildsemiotik: Grundlagen und exemplarische Analysen visueller Kommunikation [9783035612202]

Author: Gerhard Schweppenhäuser Thomas Friedrich
Paperback
SKU: 9783035612202
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $40.99

Total for 25 copies:

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Overview

Diese Einführung vermittelt in gut verständlicher Weise die theoretischen Grundlagen der drei Bereiche Syntaktik, Semantik und Pragmatik und erläutert dann in exemplarischen, didaktisch aufgebauten Bildanalysen die unterschiedlichen Strategien visuellen Gestaltens.
Die wichtigsten Grundbegriffe und die produktivsten Analysemethoden werden nachvollziehbar und anregend dargestellt, ohne dass dabei ihre Komplexität über Gebühr reduziert würde. In ausführlichen Beispielanalysen, insbesondere aus dem Bereich der Werbung, verdeutlichen die Autoren die Anwendung von Grundlagen und Methoden der Bildsemiotik.
Die zweite, korrigierte Auflage dieses in Text und Bild konzisen Lehrbuchs ist um zwei aktuelle Modellanalysen erweitert.



The book, Bildsemiotik: Grundlagen und exemplarische Analysen visueller Kommunikation [Bulk, Wholesale, Quantity] ISBN#9783035612202 in Paperback by Gerhard Schweppenhäuser, Thomas Friedrich may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Gerhard Schweppenhäuser Thomas Friedrich
Format:
Paperback
Publication Date:
07/24/2017
ISBN-10:
303561220X
ISBN-13:
9783035612202
Pages:
144
Publisher:
Birkhäuser

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