Billions: Selling to the New Chinese Consumer book cover by Tom Doctoroff

Billions: Selling to the New Chinese Consumer [9781403976635]

Name: Billions: Selling to the New Chinese Consumer [9781403976635]
SKU: 9781403976635
Availability: InStock

Author: Tom Doctoroff

Paperback

SKU: 9781403976635

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olympics in Beijing--shouldn't be without this book.

The book, Billions: Selling to the New Chinese Consumer [Bulk, Wholesale, Quantity] ISBN#9781403976635 in Paperback by Tom Doctoroff may be ordered in bulk quantities. Minimum starts at 20 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Tom Doctoroff

Format:

Paperback

Publication Date:

01/23/2007

ISBN-10:

1403976635

ISBN-13:

9781403976635

Pages:

240

Publisher:

St. Martin's Publishing Group

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