Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
by W. Chan Kim and Renee Mauborgne
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BookPal × TalezoBlue Ocean Shift
#1 WALL STREET JOURNAL BESTSELLER
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
"Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
"A comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative." ―Forbes
Details
- Publisher
- Grand Central Publishing
- Authors
- W. Chan Kim, Renee Mauborgne
- Language
- English
- Format
- Hardcover
- Published
- Sep 26, 2017
- Pages
- 336
- ISBN-13
- 9780316314046
- ISBN-10
- 0316314048
- Carton quantity
- 20 copies
Blue Ocean Shift for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $17.70 | 41% off list |
| 100 – 249 | $16.80 | 44% off list |
| 250 – 499 | $15.90 | 47% off list |
| 500 – 999 | $15.30 | 49% off list |
| 1,000+ | $14.70 | 51% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Blue Ocean Shift?
BookPal sells Blue Ocean Shift in quantity. At 100 copies the price is $16.80 a copy, against a list price of $30.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Blue Ocean Shift cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $17.70 (41% off list); 100 to 249 copies, $16.80 (44% off list); 250 to 499 copies, $15.90 (47% off list); 500 to 999 copies, $15.30 (49% off list); 1,000+ copies, $14.70 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
How fast can I get copies of Blue Ocean Shift?
Arriving in 4-10 business days. Need them by a specific date? Request a quote and we'll confirm timing before you pay.
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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