Book Yourself Solid for Chiropractors: The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling [9781394222575]

Overview

Build your chiropractic practice with proven self-promotion strategies

Book Yourself Solid for Chiropractors is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You’ll become inspired to put energy behind your self-promotion practices and you’ll learn exactly what you need to do to make your marketing efforts more effective.

In any service business, it’s essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you’re never short on the patients you want.

Co-authored by Michael Port—New York Times and Wall Street Journal bestselling author and visionary behind the original Book Yourself Solid business techniques—and Christine Zapata, experienced chiropractor and coach, Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals.

• Understand your unique value proposition and brand and learn how to talk about it
• Create a likeable social media presence and a website that brings people in the door
• Learn step-by-step strategies for networking, direct outreach, generating referrals, and more
• Discover how the principles of sales and pricing apply to building your chiropractic practice

Book Yourself Solid for Chiropractors is a handbook for self-promotion that delivers results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.