Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
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As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:
?Defining-Define the problem you're trying to solve.
?Borrowing-Borrow ideas from places with a similar problem.
?Combining-Connect and combine these borrowed ideas.
?Incubating-Allow the combinations to incubate into a solution.
?Judging-Identify the strength and weakness of the solution.
?Enhancing-Eliminate weak points while enhancing strong ones.
Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
The book, Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others [Bulk, Wholesale, Quantity] ISBN#9781592405800 in Paperback by David Kord Murray may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
- Publisher
- Penguin Publishing Group
- Author
- David Kord Murray
- Format
- Paperback
- Published
- Oct 5, 2010
- ISBN-13
- 9781592405800
- ISBN-10
- 1592405800
- Pages
- 304
- Carton quantity
- 40 copies
Borrowing Brilliance in bulk: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.74 | 38% off list |
| 100 – 249 | $15.66 | 42% off list |
| 250 – 499 | $14.58 | 46% off list |
| 500 – 999 | $14.04 | 48% off list |
| 1,000+ | $13.50 | 50% off list |
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