Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones
From $16.47 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $14.47 at 1,000+
Total $411.75
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BookPal × TalezoBrains on Fire
Develop and harness a powerful, sustainable word-of-mouth movement
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
- Develop and harness a powerful, sustainable, word-of-mouth movement
- Describes 10 lessons to master and create a powerful, sustainable movement
- The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Details
- Publisher
- Wiley
- Authors
- Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
- Format
- Hardcover
- Published
- Aug 31, 2010
- ISBN-13
- 9780470614181
- Pages
- 224
- Carton quantity
- 18 copies
- Printing
- Printed on demand
Brains on Fire for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.47 | 34% off list |
| 100 – 249 | $15.97 | 36% off list |
| 250 – 499 | $15.47 | 38% off list |
| 500 – 999 | $14.97 | 40% off list |
| 1,000+ | $14.47 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of Brains on Fire?
BookPal sells Brains on Fire in quantity. At 100 copies the price is $15.97 a copy, against a list price of $24.95, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does Brains on Fire cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.47 (34% off list); 100 to 249 copies, $15.97 (36% off list); 250 to 499 copies, $15.47 (38% off list); 500 to 999 copies, $14.97 (40% off list); 1,000+ copies, $14.47 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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