The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
by Robbin Phillips, Greg Cordell, Geno Church and John Moore
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BookPal × TalezoThe Passion Conversation
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.
The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.
The Passion Conversation will change your perspective on marketing by:
- Explaining the three motivations for people to talk about businesses and causes
- Detailing how every marketing problem is a people problem in disguise
- Giving heartfelt evidence that marketing materials are now conversation tools
- Showing how customer communities sustain word of mouth while also sparking financial impact
- Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"
The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Details
- Publisher
- Wiley
- Authors
- Robbin Phillips, Greg Cordell, Geno Church, John Moore
- Format
- Hardcover
- Published
- Aug 26, 2013
- ISBN-13
- 9781118533338
- Pages
- 224
- Carton quantity
- 18 copies
- Printing
- Printed on demand
The Passion Conversation for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.50 | 34% off list |
| 100 – 249 | $16.00 | 36% off list |
| 250 – 499 | $15.50 | 38% off list |
| 500 – 999 | $15.00 | 40% off list |
| 1,000+ | $14.50 | 42% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of The Passion Conversation?
BookPal sells The Passion Conversation in quantity. At 100 copies the price is $16.00 a copy, against a list price of $25.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does The Passion Conversation cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.50 (34% off list); 100 to 249 copies, $16.00 (36% off list); 250 to 499 copies, $15.50 (38% off list); 500 to 999 copies, $15.00 (40% off list); 1,000+ copies, $14.50 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
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