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Brand Asset Management: Driving Profitable Growth Through Your Brands book cover by Scott M. Davis

Brand Asset Management: Driving Profitable Growth Through Your Brands [9780787963941]

Author: Scott M. Davis
Paperback
SKU: 9780787963941
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $19.95

Total for 25 copies:

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Overview

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

The book, Brand Asset Management: Driving Profitable Growth Through Your Brands [Bulk, Wholesale, Quantity] ISBN#9780787963941 in Paperback by Scott M. Davis may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Scott M. Davis
Format:
Paperback
Publication Date:
09/27/2002
ISBN-13:
9780787963941
Pages:
288
Publisher:
Wiley

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