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Brand Breakout: How Emerging Market Brands Will Go Global book cover by Nirmalya Kumar, Jan-Benedict E.M Steenkamp

Brand Breakout: How Emerging Market Brands Will Go Global [9781137276612]

Author: Nirmalya Kumar Jan-Benedict E.M Steenkamp
Hardcover
SKU: 9781137276612
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

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Price $49.99

Total for 25 copies:

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Overview

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

The book, Brand Breakout: How Emerging Market Brands Will Go Global [Bulk, Wholesale, Quantity] ISBN#9781137276612 in Hardcover by Nirmalya Kumar, Jan-Benedict E.M Steenkamp may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Nirmalya Kumar Jan-Benedict E.M Steenkamp
Format:
Hardcover
Publication Date:
06/13/2013
ISBN-13:
9781137276612
Pages:
256
Publisher:
Palgrave Macmillan UK

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