Overview
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
The book, Brand Fans: Lessons from the World's Greatest Sporting Brands [Bulk, Wholesale, Quantity] ISBN#9783319840321 in Paperback by Aaron C.T. Smith, Constantino Stavros, Kate Westberg may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
05/03/2018
ISBN-13:
9783319840321
Pages:
249
Publisher:
Springer International Publishing
