Overview
Brand Management: Building and Managing Strong Brands offers a clear, step-by-step playbook for building and sustaining strong brands in today′s dynamic marketplace and features over 50 case studies. Drawing from more than three decades of teaching and researching brand building, author Rajeev Batra equips readers with the tools and confidence to build, manage, and grow strong brands throughout their marketing careers.Also available in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Learn more about 979-8-3488-5249-8, Brand Management - Vantage Digital Option.
The book, Brand Management: Building and Managing Strong Brands [Bulk, Wholesale, Quantity] ISBN#9781071904343 in Paperback by Rajeev Batra may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
09/29/2026
ISBN-10:
1071904345
ISBN-13:
9781071904343
Pages:
576
Publisher:
SAGE Publications
