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Brand New: Art and Commodity in the 1980s book cover by
Hardcover

Brand New: Art and Commodity in the 1980s

From $34.10 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $27.50 at 1,000+

Total $852.50

Hardcover · 192 pages Rizzoli · 2018

Format

Hardcover
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About the book

Brand New

An eye-opening book about the 1980s New York art scene, its far-reaching effects on contemporary art, and the rise of some of the biggest names in the art world today.

This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York’s downtown art scene in the 1980s—from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the rise of modern branding and the onset of the information age, artists’ focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in “brand-new” types of painting, sculpture, photography, installation, and performance.

In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, while Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, together with an illustrated chronology, provide a fresh account of the moment at which contemporary artists such as Felix González-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game forever.

Details

Publisher
Rizzoli
Format
Hardcover
Published
Feb 13, 2018
ISBN-13
9780847862412
ISBN-10
0847862410
Pages
192
Carton quantity
10 copies
Buying for a group

Brand New for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $34.10 38% off list
100 – 249 $31.90 42% off list
250 – 499 $29.70 46% off list
500 – 999 $28.60 48% off list
1,000+ $27.50 50% off list
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Where can I buy 100 copies of Brand New?

BookPal sells Brand New in quantity. At 100 copies the price is $31.90 a copy, against a list price of $55.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

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What does Brand New cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $34.10 (38% off list); 100 to 249 copies, $31.90 (42% off list); 250 to 499 copies, $29.70 (46% off list); 500 to 999 copies, $28.60 (48% off list); 1,000+ copies, $27.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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