null
Skip to main content
Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages (Innovatives Markenmanagement) book cover by Barbara Kleine-Kalmer

Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages (Innovatives Markenmanagement) [9783658124380]

Author: Barbara Kleine-Kalmer
Paperback
SKU: 9783658124380
Buy More - Save More. Below are the available bulk discount rates for each individual item when you purchase a certain amount
Quantity Price Savings
25 - 49 12%
50 - 99 13%
100+ 14%

Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $54.99

Total for 25 copies:

Adding to cart… The item has been added

This title is print on demand and requires additional processing time

You can purchase this title directly online anytime! If you need a formal quote for budget approval, submit a request and we’ll get it to you quickly.
  • Free shipping over $95
  • Price Match Guarantee. Found a better price? Let us know! We’ll work to match it so you get the best value with BookPal.

Overview

Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media.



The book, Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages (Innovatives Markenmanagement) [Bulk, Wholesale, Quantity] ISBN#9783658124380 in Paperback by Barbara Kleine-Kalmer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
Barbara Kleine-Kalmer
Format:
Paperback
Publication Date:
01/29/2016
ISBN-13:
9783658124380
Pages:
239
Publisher:
Springer Fachmedien Wiesbaden

Customer Reviews

Write a Review

This product hasn't received any reviews yet. Be the first to review this product!

Need Books? BookPal Makes it Easy

  • Free Shipping

    Enjoy free ground shipping on us! Most orders over $95 qualify for free standard ground shipping.It takes an estimated 7-10 business days to deliver and may require additional processing time

    Learn More

  • Dedicated Account Managers

    At BookPal, we go beyond the transaction by providing personal support and a dedicated account manager for every customer.

    Learn More

  • Flexible Delivery Options

    We offer flexible delivery options such Free Ground Shipping (on most orders over $100), Expedited Premium, Expedited Express, International Shipping etc.

    Learn More

  • Sales Tax Exemption

    BookPal is a tax-exempt supplier for all 50 states. We can provide you with a tax-exempt certificate to use on your orders.

    Learn More

  • Price Match Guarantee

    With over 3 million book titles available, it's impossible to always be the lowest priced. If you find a lower price on a new title elsewhere that is available to ship in the quantity you need, we are happy to discount your books and match the lower price.

    Learn More

  • Multiple Payment Options

    BookPal accepts all major credit cards, PayPal, and checks by mail, along with Purchase Orders upon approval. We also accept ACH payments and wire transfers.

    Learn More

We are here to help, reach out to our team anytime!

Connect With Us
!

Subscribe to our newsletter for $25 off your next order of $500+

Compare (0)
Log In Close Close
Review Your Cart Close Close
Your cart is empty Your cart is empty Your cart is empty
Close Close
Search Close Close
Top Trending

Product results (0)
View All Products

Recent Viewed Products

Sorry, there are no products. Sorry, there are no products. Sorry, there are no products.
Recently Viewed Recently Viewed
Back to top Back to top