Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
by Anne H. Chasser and Jennifer C. Wolfe
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BookPal × TalezoBrand Rewired
Discover how the world's leading companies have added value to their company by rewiring the brand creation process
Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.
- Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more
- Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come
- Reveals how to reduce costs in the brand creation and legal process
- Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders
Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.
Details
- Publisher
- Wiley
- Authors
- Anne H. Chasser, Jennifer C. Wolfe
- Format
- Hardcover
- Published
- Jul 6, 2010
- ISBN-13
- 9780470575420
- Pages
- 240
- Carton quantity
- 24 copies
- Printing
- Printed on demand
Brand Rewired for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $32.34 | 34% off list |
| 100 – 249 | $31.36 | 36% off list |
| 250 – 499 | $30.38 | 38% off list |
| 500 – 999 | $29.40 | 40% off list |
| 1,000+ | $28.42 | 42% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $32.34 (34% off list); 100 to 249 copies, $31.36 (36% off list); 250 to 499 copies, $30.38 (38% off list); 500 to 999 copies, $29.40 (40% off list); 1,000+ copies, $28.42 (42% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
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