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Brand Storming: Managing Brands in the Era of Complexity book cover by M. Fioroni, G. Titterton

Brand Storming: Managing Brands in the Era of Complexity [9781349308002]

Author: M. Fioroni G. Titterton
Paperback
SKU: 9781349308002
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Price $65.00

Total for 25 copies:

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Overview

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

The book, Brand Storming: Managing Brands in the Era of Complexity [Bulk, Wholesale, Quantity] ISBN#9781349308002 in Paperback by M. Fioroni, G. Titterton may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:
M. Fioroni G. Titterton
Format:
Paperback
Publication Date:
12/12/2008
ISBN-13:
9781349308002
Pages:
223
Publisher:
Palgrave Macmillan UK

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