Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds [9780470862117]

Name: Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds [9780470862117]
SKU: 9780470862117
Availability: InStock

Author: David Taylor

Hardcover

SKU: 9780470862117

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $65.00

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Overview

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.

Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.

The book, Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds [Bulk, Wholesale, Quantity] ISBN#9780470862117 in Hardcover by David Taylor may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

David Taylor

Format:

Hardcover

Publication Date:

03/26/2004

ISBN-13:

9780470862117

Pages:

178

Publisher:

Wiley

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