Breaking Through: Implementing Customer Focus in Enterprises book cover by S. Vandermerwe

Breaking Through: Implementing Customer Focus in Enterprises [9781349517626]

Name: Breaking Through: Implementing Customer Focus in Enterprises [9781349517626]
SKU: 9781349517626
Availability: InStock

Author: S. Vandermerwe

Paperback

SKU: 9781349517626

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Quantity	Price	Savings
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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

The book, Breaking Through: Implementing Customer Focus in Enterprises [Bulk, Wholesale, Quantity] ISBN#9781349517626 in Paperback by S. Vandermerwe may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

S. Vandermerwe

Format:

Paperback

Publication Date:

06/04/2004

ISBN-13:

9781349517626

Pages:

209

Publisher:

Palgrave Macmillan UK

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