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Bright Signals: A History of Color Television (Sign, Storage, Transmission) book cover by Susan Murray
Hardcover

Bright Signals: A History of Color Television (Sign, Storage, Transmission)

by Susan Murray

From $126.40 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $112.00 at 1,000+

Total $3,160.00

Hardcover · 320 pages Duke University Press · 2018

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Hardcover
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About the book

Bright Signals

First demonstrated in 1928, color television remained little more than a novelty for decades as the industry struggled with the considerable technical, regulatory, commercial, and cultural complications posed by the medium. Only fully adopted by all three networks in the 1960s, color television was imagined as a new way of seeing that was distinct from both monochrome television and other forms of color media. It also inspired compelling popular, scientific, and industry conversations about the use and meaning of color and its effects on emotions, vision, and desire. In Bright Signals Susan Murray traces these wide-ranging debates within and beyond the television industry, positioning the story of color television, which was replete with false starts, failure, and ingenuity, as central to the broader history of twentieth-century visual culture. In so doing, she shows how color television disrupted and reframed the very idea of television while it simultaneously revealed the tensions about technology's relationship to consumerism, human sight, and the natural world.


Details

Publisher
Duke University Press
Author
Susan Murray
Format
Hardcover
Published
Jun 12, 2018
ISBN-13
9780822371212
ISBN-10
0822371219
Pages
320
Carton quantity
24 copies
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Bright Signals for groups: pricing

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CopiesPrice per copyYou save
25 – 99 $126.40 21% off list
100 – 249 $121.60 24% off list
250 – 499 $120.00 25% off list
500 – 999 $115.20 28% off list
1,000+ $112.00 30% off list
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $126.40 (21% off list); 100 to 249 copies, $121.60 (24% off list); 250 to 499 copies, $120.00 (25% off list); 500 to 999 copies, $115.20 (28% off list); 1,000+ copies, $112.00 (30% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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