Business-Driven Research & Development: Managing Knowledge to Create Wealth book cover by A. Ganguly

Business-Driven Research & Development: Managing Knowledge to Create Wealth [9780333776506]

Name: Business-Driven Research & Development: Managing Knowledge to Create Wealth [9780333776506]
SKU: 9780333776506
Availability: InStock

Author: A. Ganguly

Hardcover

SKU: 9780333776506

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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Hardcover

Price $109.99

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Overview

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

The book, Business-Driven Research & Development: Managing Knowledge to Create Wealth [Bulk, Wholesale, Quantity] ISBN#9780333776506 in Hardcover by A. Ganguly may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

A. Ganguly

Format:

Hardcover

Publication Date:

06/18/1999

ISBN-13:

9780333776506

Pages:

202

Publisher:

Palgrave Macmillan UK

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