Business- Ökosysteme: Strategien in einer vernetzten Welt
by Markus Kreutzer, Erwin Hettich and Pia Kerstin Neudert
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Dieses Buch verschafft Entscheidungsträgern Klarheit bei der Navigation durch Geschäftsökosysteme. Es beleuchtet deren Entstehungsgeschichte, zentrale Treiber sowie Konzepte wie Komplementarität und Modularität. Verschiedene Archetypen, darunter Geschäfts-, Innovations- und Plattformökosysteme, werden analysiert. Zudem beschreibt das Buch die Gestaltung, Einrichtung und das Wachstum erfolgreicher Ökosysteme einschließlich der dabei zu verteilenden Rollen, der zu verfolgenden Strategien und der Wachstumstreiber.
Ein weiterer Fokus liegt auf der Orchestrierung von und Beteiligung in Ökosystemen. Dabei werden Themen wie Tiefe und Breite des gewählten Engagements einzelner Unternehmen, Kooperation vs. Wettbewerb, Vertrauen vs. Kontrolle sowie Offenheit behandelt. Auch das Management innerhalb von Unternehmen wird abgedeckt – von Führung und Kommunikation über Finanzplanung und Compliance bis hin zur IT. Darüber hinaus werden Einblicke in Leistungsmessung, Misserfolg und Wettbewerb gegeben.
Abschließend diskutiert das Buch die Zukunft von Ökosystemen, ihre Umwelt- und Sozialwirkungen sowie ihre Rolle bei der Transformation von Arbeit und Management.
Es ist eine unverzichtbare Ressource für Führungskräfte in einer von Ökosystemen geprägten Geschäftswelt.
Details
- Publisher
- Springer Nature Switzerland
- Authors
- Markus Kreutzer, Erwin Hettich, Pia Kerstin Neudert
- Format
- Hardcover
- Published
- Nov 25, 2025
- ISBN-13
- 9783032077080
- Pages
- 320
- Printing
- Printed on demand
Business- Ökosysteme for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 49 | $74.79 | 12% off list |
| 50 – 99 | $73.94 | 13% off list |
| 100+ | $73.09 | 14% off list |
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Business- Ökosysteme: Strategien in einer vernetzten Welt
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