Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers
by Hillary Carpio and Travis Henry
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BookPal × TalezoBusting Silos
Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM."
In Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to:
- Turn your funnel upside down and stop wasting resources
- Design a one-team ABM program, align people with strategy, and win buy-in
- Deliver the right message at the right time to the right account
- Scale your pilot to sell (and upsell) to enterprise heights
Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.
Details
- Publisher
- Skyhorse Publishing
- Authors
- Hillary Carpio, Travis Henry
- Format
- Hardcover
- Published
- Jul 11, 2023
- ISBN-13
- 9781510777897
- ISBN-10
- 151077789X
- Pages
- 288
- Carton quantity
- 24 copies
Busting Silos for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.52 | 41% off list |
| 100 – 249 | $15.68 | 44% off list |
| 250 – 499 | $14.84 | 47% off list |
| 500 – 999 | $14.28 | 49% off list |
| 1,000+ | $13.72 | 51% off list |
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Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.52 (41% off list); 100 to 249 copies, $15.68 (44% off list); 250 to 499 copies, $14.84 (47% off list); 500 to 999 copies, $14.28 (49% off list); 1,000+ copies, $13.72 (51% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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