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Buying In: What We Buy and Who We Are book cover by Rob Walker
Paperback

Buying In: What We Buy and Who We Are

by Rob Walker

$14.70 / copy at 25+ copies As low as $13.02 at 1,000+Your best volume price

Total $367.50

Paperback · 320 pages Random House Publishing Group · 2010

Format

Paperback
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About the book

Buying In

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa. 


The book, Buying In: What We Buy and Who We Are [Bulk, Wholesale, Quantity] ISBN#9780812974096 in Paperback by Rob Walker may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Publisher
Random House Publishing Group
Author
Rob Walker
Format
Paperback
Published
Jan 5, 2010
ISBN-13
9780812974096
ISBN-10
0812974093
Pages
320
Carton quantity
24 copies
Buying for a group

Buying In for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $14.70 30% off list
100 – 249 $14.28 32% off list
250 – 499 $13.86 34% off list
500 – 999 $13.44 36% off list
1,000+ $13.02 38% off list
Ways groups use it

Popular for

1
Leadership development

For new managers and leadership cohorts, a chapter per session.

2
Company book clubs

A shared vocabulary for the whole organization.

3
Offsites and conferences

A takeaway attendees will actually read, delivered to your venue.

Where can I buy 100 copies of Buying In?

BookPal sells Buying In in quantity. At 100 copies the price is $14.28 a copy, against a list price of $21.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.

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What does Buying In cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $14.70 (30% off list); 100 to 249 copies, $14.28 (32% off list); 250 to 499 copies, $13.86 (34% off list); 500 to 999 copies, $13.44 (36% off list); 1,000+ copies, $13.02 (38% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

How fast can I get copies of Buying In?

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Can you ship to several locations or people's homes?

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