Buyology: Truth and Lies About Why We Buy
From $11.78 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $9.50 at 1,000+
Total $294.50
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BookPal × TalezoBuyology
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:
• Does sex actually sell?
• Does subliminal advertising still surround us?
• Can “cool” brands trigger our mating instincts?
• Can our other senses—smell, touch, and sound—be aroused when we see a product?
Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Details
- Publisher
- Crown
- Author
- Martin Lindstrom
- Format
- Paperback
- Published
- Feb 2, 2010
- ISBN-13
- 9780385523899
- ISBN-10
- 0385523890
- Pages
- 272
- Carton quantity
- 24 copies
Buyology for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $11.78 | 38% off list |
| 100 – 249 | $11.02 | 42% off list |
| 250 – 499 | $10.26 | 46% off list |
| 500 – 999 | $9.88 | 48% off list |
| 1,000+ | $9.50 | 50% off list |
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For new managers and leadership cohorts, a chapter per session.
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Where can I buy 100 copies of Buyology?
BookPal sells Buyology in quantity. At 100 copies the price is $11.02 a copy, against a list price of $19.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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- Volume prices apply automatically in the cart, with no code needed
- Order at least 10 business days before you need the books (11 from mid-November through December)
What does Buyology cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $11.78 (38% off list); 100 to 249 copies, $11.02 (42% off list); 250 to 499 copies, $10.26 (46% off list); 500 to 999 copies, $9.88 (48% off list); 1,000+ copies, $9.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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Yes. We ship group orders to one address, to multiple sites, or to individual recipients, in the US and internationally. See fulfillment options.
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Buyology: Truth and Lies About Why We Buy
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