Buzzmarketing: Get People to Talk About Your Stuff
by Mark Hughes
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BookPal × TalezoBuzzmarketing
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Details
- Publisher
- Penguin Publishing Group
- Author
- Mark Hughes
- Format
- Paperback
- Published
- Apr 29, 2008
- ISBN-13
- 9781591842132
- ISBN-10
- 1591842131
- Pages
- 256
- Carton quantity
- 36 copies
Buzzmarketing for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $16.74 | 38% off list |
| 100 – 249 | $15.66 | 42% off list |
| 250 – 499 | $14.58 | 46% off list |
| 500 – 999 | $14.04 | 48% off list |
| 1,000+ | $13.50 | 50% off list |
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Buzzmarketing: Get People to Talk About Your Stuff
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