Overview
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
The book, Buzzmarketing: Get People to Talk About Your Stuff [Bulk, Wholesale, Quantity] ISBN#9781591842132 in Paperback by Mark Hughes may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
04/29/2008
ISBN-10:
1591842131
ISBN-13:
9781591842132
Pages:
256
Publisher:
Penguin Publishing Group
