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Buzzmarketing: Get People to Talk About Your Stuff book cover by Mark Hughes
Paperback

Buzzmarketing: Get People to Talk About Your Stuff

by Mark Hughes

From $16.74 / copy at 25+ copies; lower per-copy prices at higher quantities (see Volume pricing) As low as $13.50 at 1,000+

Total $418.50

Paperback · 256 pages Penguin Publishing Group · 2008

Format

Paperback
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About the book

Buzzmarketing

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Details

Publisher
Penguin Publishing Group
Author
Mark Hughes
Format
Paperback
Published
Apr 29, 2008
ISBN-13
9781591842132
ISBN-10
1591842131
Pages
256
Carton quantity
36 copies
Buying for a group

Buzzmarketing for groups: pricing

Volume pricing applies automatically in your cart. No codes, no account needed.

CopiesPrice per copyYou save
25 – 99 $16.74 38% off list
100 – 249 $15.66 42% off list
250 – 499 $14.58 46% off list
500 – 999 $14.04 48% off list
1,000+ $13.50 50% off list
Ways groups use it

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Leadership development

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Where can I buy 100 copies of Buzzmarketing?

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What does Buzzmarketing cost when I buy for a group?

Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $16.74 (38% off list); 100 to 249 copies, $15.66 (42% off list); 250 to 499 copies, $14.58 (46% off list); 500 to 999 copies, $14.04 (48% off list); 1,000+ copies, $13.50 (50% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.

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