Cellular Marketing book cover by Robert A. Steuernagel

Cellular Marketing [9780471297796]

Paperback

SKU: 9780471297796

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

A complete guide to marketing cellular devices and services

Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

The book, Cellular Marketing [Bulk, Wholesale, Quantity] ISBN#9780471297796 in Paperback by Robert A. Steuernagel may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Robert A. Steuernagel

Format:

Paperback

Publication Date:

03/16/1998

ISBN-13:

9780471297796

Pages:

Publisher:

Wiley

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