Overview
In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.
The book, Che's Afterlife: The Legacy of an Image [Bulk, Wholesale, Quantity] ISBN#9780307279309 in Paperback by Michael J. Casey may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
04/07/2009
ISBN-10:
0307279308
ISBN-13:
9780307279309
Pages:
416
Publisher:
Knopf Doubleday Publishing Group
