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Chefinnensache: Frauen in der unternehmerischen Praxis (KfW-Publikationen zu Gründung und Mittelstand) book cover by
Paperback

Chefinnensache: Frauen in der unternehmerischen Praxis (KfW-Publikationen zu Gründung und Mittelstand)

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Total $879.75

Paperback · 138 pages Physica-Verlag HD · 2012

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About the book

Chefinnensache

Immer mehr Frauen wagen den Schritt in die Selbstständigkeit, auch in Zeiten einer schwachen Konjunktur. Mittlerweile sind mehr als eine Million der Unternehmen in Deutschland in der Hand von Frauen, verbunden mit drei bis vier Millionen Arbeitsplätzen. Damit stellen Unternehmen von Frauen einen wichtigen Wirtschaftsfaktor in der Volkswirtschaft.

Gleichzeitig haftet den Unternehmen von Frauen ein "Mauerblümchen"-Image an: Unternehmen von Frauen sind klein, schaffen keine Innovationen, wachsen nicht und sind überwiegend im Servicebereich angesiedelt. Sind dies alles Vorurteile oder ist auch etwas Wahres daran?

Die Autoren geben Antworten auf diese Fragen, indem sie ein differenziertes Bild verschiedener Aspekte aufzeigen: Branchenschwerpunkte von Unternehmerinnen, Unternehmensgröße, Gründungen von Frauen, institutionelle Rahmenbedingungen sowie Gemeinsamkeiten und Unterschiede in der Persönlichkeit von Frauen und Männern. In der vorliegenden Publikation wird aus Sicht der Wissenschaft eine umfassende Betrachtung aller Facetten der unternehmerischen Tätigkeit von Frauen vorgenommen und hier zum ersten Mal gebündelt vorgestellt.



Details

Publisher
Physica-Verlag HD
Format
Paperback
Published
Oct 6, 2012
ISBN-13
9783642621536
Pages
138
Printing
Printed on demand
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CopiesPrice per copyYou save
25 – 49 $35.19 12% off list
50 – 99 $34.79 13% off list
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