Overview
Marshal support throughout your organizationDevelop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
The book, Communicating for Change [Bulk, Wholesale, Quantity] ISBN#9780787901998 in Paperback by Roger D'Aprix may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
04/19/1996
ISBN-13:
9780787901998
Pages:
176
Publisher:
Wiley
