Overview
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
The book, Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations [Bulk, Wholesale, Quantity] ISBN#9781119118879 in Paperback by John DiMarco may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Details
Format:
Paperback
Publication Date:
04/17/2017
ISBN-13:
9781119118879
Pages:
216
Publisher:
Wiley
