Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) book cover by E. Valdani, A. Arbore

Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) [9780230301641]

Name: Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) [9780230301641]
SKU: 9780230301641
Availability: InStock

Author: E. Valdani A. Arbore

Hardcover

SKU: 9780230301641

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Quantity	Price	Savings
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Format Sturdy and long-lasting. Ideal for libraries and classrooms, and a polished choice for corporate gifts, leadership programs, or event takeaways.

Format

Hardcover

Price $129.99

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Overview

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

The book, Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) [Bulk, Wholesale, Quantity] ISBN#9780230301641 in Hardcover by E. Valdani, A. Arbore may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

E. Valdani A. Arbore

Format:

Hardcover

Publication Date:

11/30/2012

ISBN-13:

9780230301641

Pages:

272

Publisher:

Palgrave Macmillan UK

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